MasterDATA Respects your privacy
websites and subsidiaries respect your privacy and are committed to protecting
it. MasterDATA provides this Privacy Statement to inform you of our
the way your information is collected online and how that
information is used. We've structured our websites so that, in
general, you can visit MasterDATA on the Web without identifying
yourself or revealing any personal information. We make this notice
readily available on our home page and at the bottom of every
MasterDATA Web page.
MasterDATA has also self-certified its privacy practices as
consistent with U.S.-E.U. Safe Harbor principles: Notice, Choice,
Onward Transfer, Access and Accuracy, Security, and
Oversight/Enforcement. More information about the U.S. Department of
Commerce Safe Harbor Program can be found at
use of the DART cookie enables it to serve ads to our
users based on their visit to our sites and other sites
on the Internet.
may opt out of the use of the DART cookie by visiting
Google ad and content network
- We use
third-party advertising companies to serve ads when you
visit our website. These companies may use information
(not including your name, address, email address, or
telephone number) about your visits to this and other
websites in order to provide advertisements about goods
and services of interest to you. If you would like more
information about this practice and to know your choices
about not having this information used by these
Sites covered by
this privacy statement
Statement applies to all MasterDATA.com owned websites and
domains, and our wholly owned subsidiaries ("MasterDATA
websites."). This includes, but is not
limited to, the following domain names:
The MasterDATA websites may provide links to third-party
websites for your convenience and information. If you access
those links, you will leave the MasterDATA website.
MasterDATA does not control those sites or their privacy
practices, which may differ from MasterDATA's. We do not
endorse or make any representations about third-party
websites. The personal data you choose to give to unrelated
third parties is not covered by the MasterDATA Privacy
any company before submitting your personal information.
Some third-party companies may choose to share their
personal data with MasterDATA; that sharing is governed by
information we collect
Statement covers personal information, non-personal data
collection and aggregate reporting.
information is information that is associated with your
name or personal identity. MasterDATA uses personal
information to understand better your needs and interests
and to provide you with better service. Once you choose to
provide us with personal information, you can be assured it
will be used only to support your customer relationship with
MasterDATA. We take seriously the trust you place in us.
MasterDATA will not sell, rent or lease your personal
information to others.
MasterDATA websites, you can order products or services,
request information, subscribe to marketing or support
materials, or register yourself or your MasterDATA
products. The types of personal information you provide
to us on these pages may include name, address, phone
number, e-mail address, user IDs and passwords, billing
and transaction information, credit card information,
contact preferences, educational and employment
background, and job interest data.
personalize our websites, services or communications and
improve our products and services, we may also ask you
to provide us with information regarding your personal
or professional interests, demographics, and experiences
with our products or services. Providing this additional
information is optional.
is data about usage and service operation that is not
associated with a specific personal identity. MasterDATA
collects and analyzes non-personal information to
evaluate how visitors use the MasterDATA websites.
Non-personal data we collect may include the pages
visited on the MasterDATA websites, unique URLs1 visited within MasterDATA.com, browser type and IP2 address. Most non-personal data is collected via cookies
or other analysis technologies. MasterDATA.com Web pages use
cookies and other technologies for data analysis and
personalization services. MasterDATA also places ads on
How we use your
uses your personal information to provide you with services
and to help us better understand your needs and interests.
Specifically, we use your information to help you complete a
transaction or order, to communicate with you, to provide
service and support, to update you on services and benefits,
to personalize promotional offers and to personalize some
MasterDATA websites. Occasionally we may also use your
information to contact you for market research regarding
MasterDATA products or services. We will give you the
opportunity to choose your privacy preferences regarding
such communications (see section 7, "Your privacy
preferences and opting out"). Credit card information is
used only for payment processing and fraud prevention.
Sensitive personal information is collected only to
facilitate our financial service providers' credit decisions
and will be shared with them only with your permission.
Credit card information and sensitive personal data are not
used for any other purpose by our financial services
providers or MasterDATA and will not be kept longer than
necessary for providing the services, unless you ask us to
retain your credit card information for future purchases.
data collected online may also be combined with information
you provide MasterDATA through other sources such as product
registration, call centers or public events such as trade
shows or seminars.
data given to MasterDATA may be transferred across state and
country borders for the purposes of data consolidation,
storage and simplified customer information management.
data is aggregated for reporting about MasterDATA website
usability, performance and effectiveness. It is used to
improve the customer experience, usability and site content.
Who we share your
will not sell, rent or lease your personal information to
others. MasterDATA will not share your personal information
with third parties except in responding to your requests for
products or services. Your permission will be requested when
you submit your information. MasterDATA shares customer
information across MasterDATA-owned business entities and
companies working on our behalf, but only as described above
in "How we use your information."
occasionally contracts with third-party service providers
and suppliers to deliver complete products, services and
customer solutions described in "How we use your
information." Suppliers and service providers are required
to keep confidential the information received on behalf of
MasterDATA and may not use it for any purpose other than to
carry out the services they are performing for MasterDATA.
These service providers may change or we may contract with
additional service providers to better accommodate our
customers. MasterDATA will not share personal information
with any other third parties without your permission, unless
required by law enforcement action, subpoena, or local law.
or its related entities could merge with or be acquired by
another business entity or some or all of their respective
assets could be acquired. If such a combination or
acquisition occurs, MasterDATA will make every reasonable
effort to notify you in the event we share with the merging
or acquiring entity some or all of your personal information
to continue serving you.
gives you the choice of receiving a variety of information
that complements our products and services. You can
subscribe to receive certain product- and service-specific
information and MasterDATA-wide marketing communications.
MasterDATA-wide communications may include new product
information, special offers, or an invitation to participate
in market research via email. This option does not
apply to communications for the purpose of administering
order completion, contracts, support, product safety
warnings or driver updates.
preferences and opting out
MasterDATA will not use your personal information for a
different purpose than the one stated when you provided your
data. Examples of unrelated uses include sending
communications about special offers, product information,
and marketing messages.
To opt-out of receiving communications you have expressly
requested (such as e-mail newsletters, software updates,
etc.), use any of the following methods:
the e-mail "opt-out" or "unsubscribe" link, or follow
the opt-out instructions included in each subscription
to the Web page(s) where you originally registered your
preferences and follow the opt-out instructions.
MasterDATA - be sure to provide your name, e-mail and
postal address, and relevant information about your
MasterDATA subscriptions and registrations.
and third-party companies
MasterDATA services are linked with those from unrelated
third-party companies, some which offer you the option to
share with both MasterDATA and the third party personal data
you provide. Examples include the ability to register
software products from multiple vendors from a single
MasterDATA Web page, to request communications from
MasterDATA marketing or solution partners, or to enable
order completion through a reseller. We will not share your
personal information with those third-party companies unless
you make that choice.
Access to and
accuracy of your information
strives to keep your personal information accurate. We have
implemented technology, management processes and policies to
maintain customer data accuracy. We will provide you with
access to your information, including making reasonable
effort to provide you with online access and the opportunity
to change your information. To protect your privacy and
security, we will also take reasonable steps to verify your
identity, such as a password and user ID, before granting
access to your data. Certain areas of MasterDATA's websites
may limit access to specific individuals through the use of
passwords and other personal identifiers.
is committed to protecting the information you provide us.
To prevent unauthorized access or disclosure, to maintain
data accuracy, and to ensure the appropriate use of the
information, MasterDATA has in place appropriate physical
and managerial procedures to safeguard the information we
Secure Sockets Layer (SSL) encryption when collecting or
transferring sensitive data such as credit card information.
SSL encryption is designed to make the information
unreadable by anyone but us. This security measure is
working when you see either the symbol of an unbroken key or
closed lock (depending on your browser) on the bottom of
your browser window.
numbers are used only for processing payment and are not
used for other purposes.
Changes to this
If there are
updates to the terms of MasterDATA's Online Privacy
Statement, we will post those changes and update the
revision date in this document, so you will always know what
information we collect online, how we use it, and what
choices you have. For material changes to this Statement,
MasterDATA will provide notification to affected customers.
your opinions. If you have comments or questions about our
email us or write to us at the following address:
P.O. Box 1749 PMB 68
Big Bear Lake, California 92315
“cookie” is a small data file transferred by a website
to your computer’s hard drive. MasterDATA sends cookies
when you surf our site, make purchases, request or
personalize information, or register yourself for
certain services. Accepting the cookies used on our site
does not give us access to your personal information,
but we may use the cookies to identify your computer.
Cookies are typically classified as either “session”
cookies or “permanent” cookies.
“Session” cookies do not stay on your computer after you
leave our website or close your browser. The aggregate
information collected permits us to analyze traffic
patterns on our site. This can enable us over time to
provide a better experience on our site by improving
content or personalization and making our site easier to
“Permanent” cookies are those that remain on your
computer. They are used to facilitate shopping,
personalization and registration services. For example,
cookies can keep track of what you have selected to
purchase as you continue to shop and allow you to enter
your password only once on Web pages where a login is
required. “Permanent” cookies can be manually removed by
browsers automatically accept cookies by default, but
certain cookies by adjusting the preferences in your
browser. If you turn off cookies, there may be some
features of our site that will not be available to you
and some Web pages may not display properly. You can
find information on popular browsers and how to adjust
your cookie preferences at the following website:
Microsoft Internet Explorer:
Currently, MasterDATA.com web pages, but not its
HTML-formatted e-mail newsletters, use Web beacons in
conjunction with cookies to compile aggregate statistics
about website usage. A Web beacon is an electronic
image, called a single-pixel (1x1) or clear GIF. Web
beacons can recognize certain types of information on a
visitor's computer, such as a visitor's cookie number,
time and date of a page view, and a description of the
page where the Web beacon is placed. You may render some
Web beacons unusable by rejecting their associated
cookies. No personally identifiable data is
gathered. The traffic statistics obtained assist
MasterDATA in refining its web pages to better reflect
users' interests and objectives.
MasterDATA may occasionally post third-party ads on its
website. MasterDATA may use third-party media
companies to place ads for MasterDATA products or
services on other companies’ websites. If you view a Web
page where MasterDATA ads appear, the online media
company may place a cookie or Web beacon on your
computer. This allows the online media company to
recognize the computer when it is used to return to that
site, or to measure advertising response. This data is
anonymous and is not linked to personal data on the
user’s computer or any MasterDATA databases. Some
MasterDATA newsletters delivered on MasterDATA’s behalf
by online media companies use the same technologies. In
both cases, this data is also used by the online media
company to measure advertising and content interest and
relevance. MasterDATA does not have access to the data
collected by the online media company. To prevent online
media companies from placing cookies on your computer,
you will need to visit each media company’s website and
use their cookie removal process or set your browser
cookie filter accordingly.
Rev. June 2004
1. A URL (Uniform Resource Locator) is the global address of
documents and other resources on the World Wide Web. For example,
http://www.MasterDATA.com is the URL for MasterDATA's U.S. home
2. An IP address is an identifier for a computer or device on a
Transmission Control Protocol/Internet Protocol (TCP/IP) network,
such as the World Wide Web. Networks use the TCP/IP protocol to
route information based on the IP address of the destination. In
other words, an IP address is a number that is automatically
assigned to your computer whenever you are surfing the Web, allowing
Web servers to locate and identify your computer. Computers require
IP addresses in order for users to communicate on the Internet,
browse and shop.
Using this site
means you accept the terms of MasterDATA's Privacy Statement.